How we turned followers into real buyers. Organic TikTok that transformed a virtual store into a business with a physical showroom.
Most cleat stores just show the product and stop there. Doxa's strategy was different: personalize the content by position on the field.
"If you're a midfielder, these are your cleats." "If you're a fullback, you need speed and traction." Every footballer felt the video was made for them — and that sent organic reach to levels few local brands reach on TikTok.
The result: 3 videos surpassing 500K views, with the best reaching 935K — completely organic, without spending a single peso on ads.
Videos aimed at midfielders, fullbacks, forwards — every player identified with it and shared it.
Sponsorship and participation dynamics to generate massive engagement.
The face of the brand present in every video — building trust and connection.
A clear call to WhatsApp and beacons.ai — interest turns into conversation and sales.
"935,000 views are impressive. 38,000 followers are powerful. But the +40% in revenue is the number that pays the payroll."
We build digital strategies that impact revenue, not just followers.