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National Viral Hit · TikTok · Instagram
iPhone Cartagena
@iphone.cartagena · @iphone.cartagenaa

Revenue doubled.

100 million views on Instagram. 10.7M on a single TikTok video. That's what happens when the right content reaches the right person.

x2
Revenue
+100M
Instagram Views
10.7M
Best TikTok Video
118K
TikTok Followers
2.1M
TikTok Likes
Scroll
The strategy

Drama, teamwork, and business reality
— the formula that reached 10 million

People don't share ads — they share stories. The videos that broke the algorithm didn't show prices or products — they showed real people in real situations.

01
Team content
The team, visible, coordinated, and authentic. Group videos that humanized the brand and sparked massive identification nationwide.
02
Drama and business reality
"They overcharged me" — real situations turned into content that people share because they relate to it.
03
Interaction and challenges
Interactive formats that invite participation, exponentially increasing watch time and organic reach.
04
Instagram with new depth
Growth from 40K to 63K applying the same narrative logic — content that connects emotionally, not just showing products.
TikTok · @iphone.cartagenaa · new account

10.7 million views.
Without paying a single peso.

Video #1 — Most viewed
10.7M
"Animal with G" — The whole team in the store answering. The most-viewed video from a local Apple store in Colombia.
Video #2
6.7M
"Country with the letter C" — Team answering in-store. The most-shared video on the account.
Video #3
1.3M
"They overcharged me" — A real in-store conflict turned into viral content. Authenticity as strategy.
+100M
accumulated views on Instagram Reels
Official badge certified by Instagram

A local Cartagena store with 100 million eyes on it.

Official badge for +100 million views certified directly by Instagram on the profile. A milestone few national brands achieve — and this store reached it from Cartagena.

Results

Numbers that speak
for themselves

x2
Revenue
doubled
The KPI that says it all
118K
TikTok Followers
from scratch
New account with Doxa
2.1M
Total
TikTok Likes
A community that reacts
40K→63K
Instagram
Followers
+57% · the hardest challenge
+100M
Views
Instagram Reels
Officially certified badge
10.7M
Best organic
TikTok video
Local Apple store record
The overlooked challenge

Growing an account that already has 40,000
— no one talks about that

At 40K, the audience already knows the brand. Routine content doesn't move the needle. Doxa understood that the only way to keep growing was to change the kind of story being told.

Before

A solid account on a plateau — no presence on TikTok

40,000 followers on Instagram
Stalled growth
No presence on TikTok
Product content with no narrative
Untapped viral potential
40K
Instagram
0
TikTok
Today

Two active platforms · national viral hit

63,000 followers on Instagram (+57%)
+100M views badge on Instagram
118,300 TikTok followers from scratch
10.7M views on a single video
Revenue doubled
63K
Instagram
118K
TikTok
x2
Revenue
The ultimate result
x2
revenue doubled

"Revenue doubled. 100 million views on Instagram. 10 million on a single TikTok video. That's what happens when the right content reaches the right person at the right time."

Doxa Creative Team · iPhone Cartagena

Your brand could be
the next one.

We build content that people don't just watch — they share.

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