We built a brand from scratch and reached the 1-year projected ROI in just 2 months.
Patio Vacilao came to Doxa before opening its doors. There was no brand, no followers, no history. Just a vision. From there, we built everything.
Full branding, visual identity, content strategy, and the storytelling that would connect with people — all built from scratch before opening.
When we analyzed the project, we found that the most valuable asset wasn't the place — it was the personality of its owner. His way of expressing himself, his warmth, and his authenticity were exactly what we wanted to project.
Every element has a precise cultural meaning. This wasn't decorative design — it was the construction of meaning.
The owner appeared in every video. His warmth, his way of expressing himself, and his Caribbean authenticity were the storyline people wanted to follow.
We didn't sell a restaurant — we sold a Cartagena courtyard. Music, cuisine, the "picotero" tradition, and community as the protagonists.
Every piece of content respected the palette, typography, and spirit of the branding. The brand was built consistently from the very first post.
International-caliber artists, concerts in the courtyard. The strategy stays alive: there's always something new to communicate.
Full branding from scratch, content strategy, the "El Tadeo" narrative character, launch across every platform. ROI reached in 2 months.
International-caliber artists, concerts inside the courtyard. Continuous innovation in events while keeping the narrative essence that worked.
A 360° strategy: digital media + outdoor advertising to capture visitors, tourists, and new audiences. The goal: for Patio Vacilao to be found before it's searched for.
New brands, places about to open, businesses just starting out. We're the team for that.