How we transformed a restaurant-nightclub into a brand with storytelling, aesthetics, and viral content.
Vacilao came to Doxa with 24,000 followers but a confusing message. People saw a nightclub — not the restaurant, the Angus cuts, the coastal dishes, the signature cocktails.
The branding shouted but didn't communicate. The visual identity was saturated, with reggae-style colors that didn't convey the real culinary quality of the place.
Facebook dormant, TikTok inactive. A premium offering nobody knew about.
We built a narrative that showed Vacilao as what it always was: a restaurant by day, a nightclub by night.
We removed the reggae-style textures and colors. We built a minimalist, clean, and versatile identity — keeping the nods to Cartagena identity: the dome and the star in the logo.
Every piece of content had a specific role — cuisine, ambiance, events — within a coherent, renewed visual system.
Baby Beef, Rib Eye Angus, Baby Back Ribs, signature cocktails. The menu became steakhouse-quality content.
The owner on camera, a full house, a real atmosphere. No influencer, no paid ads — just authentic storytelling the audience wanted to share.
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